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Confidential $190MM Consumer Products company (HQ Greenville, SC)

  • Client Confidential $190MM Consumer Products company (HQ Greenville, SC)
    Industry Retail Distribution 
    Engagement Multi-role talent build-out during corporate spin-off
    Key Hires Corporate Controller | FP&A Manager | Director of BI & Analytics | Payroll & Benefits Manager | VP of Product & Design | Creative Director | Accounts Receivable Manager

  • Spinning off from a publicly traded parent, this $190MM consumer product company had to:

    • Quickly build a fully independent HQ

    • Stand up all corporate functions (Finance, HR, IT, Marketing, etc.)

    • Avoid costly service extension fees as the clock ticked.

  • Without immediate hires, the company faced:

    • Hundreds of thousands in overrun costs.

    • Lost revenue from billing & product delays.

    • Stalled operations with no finance or creative leadership.

  • We were tasked with:

    • Filling multiple critical roles in a compressed time span.

    • Recruiting leaders and specialists who fit a collaborative, hands-on culture.

    • Delivering on aggressive onboarding timelines alongside IT, HR & systems setup.

  • We led with excellence, empathy, and urgency.

    • Aligned upfront on role scope & evolving needs.

    • Sourced nationwide across niche consumer & retail talent pools.

    • Rigorous culture-fit vetting for hands-on leadership.

    • Multiple executive and mid-level roles filled in parallel over a 3-4 month period.

    • 100% acceptance rate on all priority hires.

    • Prevented $100Ks in service fees.

    Immediate impact:

    • Corporate Controller - independent reporting in 60 days.

    • Payroll/Benefits - new systems live in 3 months.

    • VP of Product - SKU rationalization & new collection.

    • Creative Director - brand refresh across 300+ partners.

    • Excellence + Empathy:  We moved fast without sacrificing candidate care or quality

    • Strong Technical Experience:  We knew what we were looking for, saving the company’s most valuable asset—time.

    • Culture-First Vetting: Every hire was aligned to the company’s values and mindset

    • Hands-On Partnership: We didn’t just fill roles; we helped build the foundation for a stand-alone business

“We needed more than a typical recruiting firm. We needed an exclusive partner to support our growth and execution. Forge understood our business, our culture, and the urgency of the moment by spending time on the front end to really get to know us as individuals and as an organization.

They didn’t just fill roles; they helped us find leaders who would thrive in a collaborative, hands-on environment. Their support was essential in helping us meet key milestones during the divestiture. ” 

— confidential client executive

Building a U.S. Sales & Leadership Team

  • Client: Global Manufacturing & Distribution Company (Headquartered in Germany)
    Location: United States – New U.S. Headquarters
    Focus Areas: Sales Leadership, Financial Leadership, and Sales & Business Development Team

  • A well-established German manufacturing and distribution company was expanding into the U.S., launching a North American headquarters. Our goal was to find the right people who could bridge the gap between two cultures, drive U.S. sales, and understand the German approach to operations and structure while bringing that perspective into a new and fast-moving U.S. market.

    Forge Search was engaged to build the U.S. team from the ground up, starting with the U.S. Director of Sales and scaling from there.

  • The client needed experienced, trusted leaders who could operate independently in a startup-like U.S. environment, while also aligning seamlessly with the decision-making style and cultural expectations of their German parent company. That meant hiring:

    • A Director of Sales with deep U.S. industrial experience and a proven ability to work with German-owned companies, where precision, process, and long-term relationships are critical.

    • A CFO with financial and operational expertise, plus experience overseeing U.S. expansion efforts, including land acquisition and facility build-outs, for other German or European firms.

    Once the leadership team was in place, the next priority was building a strong commercial foundation with a skilled U.S. sales and business development team.

  • Forge took a tailored, strategic approach to each search:

    • Leadership Search: We aligned closely with the global CEO and U.S. project lead to define the must-haves for both roles, including prior experience working with German or European companies.

      • The Director of Sales we placed had a strong track record in U.S. industrial sales and a deep understanding of how to communicate and collaborate with German leadership.

      • Sales Team Buildout: With leadership in place, we worked with the new Director of Sales to scale a national team. Our focus was on professionals who could sell into technical and industrial markets and thrive in a structured, relationship-driven environment.

      • The CFO brought both financial leadership and hands-on experience managing U.S. buildouts for other German-owned firms, giving the client confidence in execution.

    We also advised on compensation structure, onboarding best practices, and how to position the company’s brand to top-tier U.S. candidates unfamiliar with the name but intrigued by the opportunity.

    • Director of Sales and CFO hired — both with extensive experience working with German companies

    • National commercial team built across key territories

    1. Team Deployment Overview:

    • Coverage: Established presence in 6 key territories

    • Structure: Territory Managers supported by customer success specialists and Business Development Analyst.

    • Alignment: Teams aligned to high-value customer segments and industry verticals.

    2. Key Results Achieved:

    • Revenue Growth:

    o   +95 % year-over-year revenue increase in covered regions.

    o   Notable uplifts due to localized sales strategies.

    • Customer Acquisition:

    o   261 new clients added in priority sectors after 6 months.

    • U.S. headquarters successfully launched with a culturally aligned, performance-driven team in place

“Working with your team on this recruitment project was smooth and seamless, extremely professional, and always on equal terms. Your help in quickly finding top-notch candidates was invaluable. Your understanding of our corporate culture and leadership made all the difference. We are confident that these new hires will have a lasting impact.

Your team reflects the values of the boss: it is authentic, human, engaging, and pragmatic. We look forward to further successful projects, as the personal touch fits in wonderfully with our corporate culture.”

— confidential client executive

Case Study:

A CFO Search for a $200MM financial services company.

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Explore our case studies to learn more about how Forge works with and for you.

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“Forge’s candidate pool was much deeper and more closely aligned with our business need,
saving us time and resources.”

— Chief strategy Officer, greenville, sc